Image Editing | MQF5 Award | 10 ECTS - TCTC Malta Online Courses

Gain practical digital marketing skills to create, manage and optimise campaigns across Facebook, Instagram, TikTok, YouTube and Google Ads. Learn content creation, audience targeting, analytics and ethical marketing to drive business growth.

About the Course

The Digital Marketing Award provides learners with a comprehensive understanding of the principles, strategies, and practical applications of modern digital marketing. The course explores key digital marketing channels, including SEO, content marketing, email marketing, social media marketing, and Google Ads, with a strong focus on creating and managing effective online campaigns. Learners will develop practical skills in content creation, audience targeting, social media management, campaign planning, performance analysis, and optimisation across platforms such as Facebook, Instagram, TikTok, YouTube, and Google Ads. The course also covers influencer marketing, copyright, privacy, advertising standards, and ethical digital marketing practices, enabling learners to create engaging content, evaluate campaign performance, make data-driven decisions, and achieve business and marketing objectives while improving overall engagement, conversions, and return on investment (ROI).

Digital Marketing Highlights

1. Master Digital Marketing Channels

Develop practical knowledge of social media platforms, Google Ads, content marketing, audience targeting, and keyword research to create effective digital marketing strategies.

2. Create & Manage High-Impact Campaigns

Learn to plan, launch, and manage engaging digital marketing campaigns across Facebook, Instagram, TikTok, YouTube, and Google Ads while maintaining consistent branding and messaging.

3. Analyse Data & Optimise Results

Use analytics, performance metrics, and campaign insights to evaluate results, make data-driven decisions, optimise campaigns, and improve engagement, conversions, and ROI.

Curriculum

28 Chapters · 160 Lessons

1. (Included in full purchase)
  DIGITAL MARKETING - MQF5 Award with 10 ECTS
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  INTRODUCTION
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  DESCRIPTION
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  LEARNING OUTCOMES
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  IMPORTANT Terms and Conditions
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  How this Online Course is Structured?
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  Are you ready to commence with this course?
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 1 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 2 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 3 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 4 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 5 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 6 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 7 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 8 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 9 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 10 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Well Done! You’re Ready for the next Session
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  Video Lesson
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 11 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 12 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 13 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 14 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Revision and Mock Assessment - Multiple Choice Questions
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 16 Assignment Here
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Revision and Mock Assessment - Multiple Choice Questions
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Revision and Mock Assessment - Multiple Choice Questions
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Upload Your Session 20 Assignment Here
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  Revision and Mock Assessment - Multiple Choice Questions
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Revision and Mock Assessment - Multiple Choice Questions
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  Revision and Mock Assessment - Multiple Choice Questions
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Revision and Mock Assessment - Multiple Choice Questions
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  Sample MOCK Assignment with Model Answers
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  End of Lesson ASSIGNMENT - To be completed by the student.
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  Revision and Mock Assessment - Multiple Choice Questions
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  Video Lesson
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  Tutor's Notes for this Lesson
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  Video Revision Quiz
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  ** IMPORTANT ** Before you take the FINAL ASSESSMENT
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  Revision and Final Mock Assessment - Multiple Choice Questions
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  CONGRATULATIONS!
2. (Included in full purchase)
  How to collect your Award Certificate?

Master Digital Marketing Today

Develop the practical skills to create engaging content, manage social media, run effective campaigns, reach target audiences, and analyse results. Build the confidence to apply digital marketing strategies and achieve real business results.

Please contact us for access.

Digital Marketing [MQF5 Award] with 10 ECTS

About the Course

Digital Marketing Highlights

1. Master Digital Marketing Channels

2. Create & Manage High-Impact Campaigns

3. Analyse Data & Optimise Results

Curriculum

1 INTRODUCTION for DIGITAL MARKETING (Module 5 of the ICT MQF 5 Undergraduate Diploma with 60 ECTS)

2 SESSION 1 | Introduction to Digital Marketing

3 SESSION 2 | Consumer Behaviour and Digital Marketing Strategy

4 SESSION 3 | Branding, Brand Identity and Building a Strong Digital Presence

5 SESSION 4 | Website and User Experience (UX)

6 SESSION 5 | Search Engine Optimisation (SEO)

7 SESSION 6 | Content Marketing

8 SESSION 7 | Building Your Brand and Engaging Customers

9 SESSION 8 | Social Media Advertising – Facebook and Instagram Ads

10 SESSION 9 | Email Marketing

11 SESSION 10 | Google Ads (Pay-Per-Click Advertising)

12 SESSION RECAP | From Digital Marketing Channels to Measuring Success

13 SESSION 11 | Google Analytics 4 (GA4) and Measuring Digital Marketing Performance

14 SESSION 12 | Conversion Rate Optimisation (CRO) and Landing Pages

15 SESSION 13 | E-Commerce and Online Selling

16 SESSION 14 | Developing a Successful Digital Marketing Strategy

17 SESSION 15 | Influencer Marketing and Affiliate Marketing

18 SESSION 16 | Influencer Marketing – Building Trust Through Digital Influencers

19 SESSION 17 | Video Marketing and YouTube Marketing

20 SESSION 18 | Online Reputation Management (ORM)

21 SESSION 19 | Digital Marketing Ethics, Privacy and GDPR

22 SESSION 20 | Artificial Intelligence in Digital Marketing

23 SESSION 21 | Emerging Technologies in Digital Marketing – Augmented Reality (AR), Virtual Reality (VR) and the Metaverse

24 SESSION 22 | Developing a Complete Digital Marketing Strategy and Campaign Plan

25 SESSION 23 | Digital Marketing Trends, Career Opportunities and the Future of Digital Marketing

26 SESSION 24 | Digital Marketing Capstone Project, Portfolio Development and Final Course Review

27 SESSION 25 | Final Revision, Examination Preparation and Professional Success in Digital Marketing

28 CONGRATULATIONS you have completed the Course

Master Digital Marketing Today